How Perspex is Making its Presence Felt in the Retail Communication and Signage Industry

Perspex acrylic is a highly versatile thermoplastic. Known as Polymethyl Methacrylate (PMMA) or acrylic glass, Perspex offers certain features that make it a superior substitute for glass. There are two varieties of Perspex commonly sold in the country i.e. cast and extruded acrylic. Workers push liquid plastic through rollers, which press the plastic into sheets as it cools. This process yields sheets of extruded acrylic. The resulting sheets are much softer than cast acrylic sheets. But, this also means that they remain susceptible to scratches and could contain impurities as well.

In contrast, cell cast acrylic offers higher levels of quality than extruded acrylic. However, this superior quality has a costlier manufacturing process as well. Workers press the liquid plastic between pieces of a mould made of glass. Thereafter, this liquid plastic goes through a gradual heating process. Thus, the resulting sheet will invariably offer superior levels of strength as opposed to extruded acrylic. With the help of Computer Aided Drawing (CAD) software, plastic fabricators can shape the acrylic sheet into the desired form.

If you were to walk down to the commercial, hub of the city or even visit your local mall, you would find yourself gazing at a myriad of acrylic products. Sometimes the acrylic object would be simply indicating the direction that you need to take. On other occasions, it might be highlighting the identity of a specific brand. In some cases, it might even take the shape of a case used for displaying and protecting an assortment of products. Not many people might be aware of it, but the signage used by banks, supermarkets and the local superstores will typically comprise Perspex acrylic. This only serves to highlight the versatility of the material and its widespread use in commercial and retail establishments across Australia.

Perspex acrylic comes in a vast range of standard colours. As such, this gives owners of corporate brands ample choice when it comes to matching colours that depict their brand identity perfectly. In addition, Perspex acrylic has the ability to weather well. This is an important trait, because a large percentage of signage remains outdoors and exposed to the elements. The superb weatherability of acrylic enables it to look and perform well for longer stretches of time in all-weather conditions.

However, Perspex does not only come into use for making signage. Not many people will consider looking up as they walk along the aisles in their local supermarkets. If they did, they could come across Perspex light acrylic working in conjunction with energy-efficient LEDs in the panel lights used for illuminating the walkways and display cases efficiently and effectively. Similarly, Perspex is the material of choice when it comes to plastic display cases and point of purchase applications. Its strength, durability and design flexibility, in conjunction with its superior optical clarity, make it the ideal material for showing off all kinds of products – ranging from mobile phones to jewellery.

In the retail sector, a number of brands vie for your attention constantly. As such, no brand can afford to blend into the background. To make an impression, a retail brand needs to catch the eye of its target market. By using Perspex acrylic, business owners can accomplish this objective easily. Plastic fabricators can create flexible, innovative and eye-catching products to suit the corporate imaging and signage requirements of a commercial establishment. As mentioned earlier, Perspex offers no dearth of colours, shades, textures and finishes to choose from. So, whether you need edge effects and textures or display cases with back and edge-lit lighting in your facility, the likelihood exists that Perspex fabricators will be able to give you precisely what you need.

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