Point of sale marketing is considered as a specialised form of marketing and promotion. Although they can be made using different materials, they are commonly manufactured using acrylic or plastic. These display cases are actually one of the many projects that plastic fabricators in Sydney engage in.
These plastic display cases are often placed in point of sale areas such on the counter or next to it. They are situated in such places so that they may draw the customer’s attention whenever they are paying, and thus entice them to make last minute purchases. Although plastic display cases are the more popular versions, there are also other types of point of sale displays available like shelf edgings, dummy packs, display packs, stands, as well as posters and banners.
When it comes to the items put on display in these cases, the focus would usually be on certain items which will make people consider adding them to their purchases. These will be low-ticket items, and something that consumers will not usually think twice about buying. For instance, a cosmetics counter will usually have small packets of powder or lip gloss in their point of sale plastic display case to entice women who either have no plans of buying one or suddenly realises that she is in need of one. Sometimes, these items will be of a generic brand, since brand conscious customers will not look for their favourite names on the counter, but instead head for the shelf or the aisle where they usually find these branded items.
Of course, different stores and shops of different industries will have different types of customer base, but this usually doesn’t matter since a point of sale plastic display case and their accompanying marketing strategy will cater to all types of individuals no matter which shop they visit.
A man who visits a shop to buy some deodorant will be likely to buy a shaver from the point of sale display case. In line with that, that same man will be likely to buy some snacks from the gas station’s point of sale display case while filling his car up with gas.
Suffice to say that these plastic display cases, and this marketing strategy in particular, is especially effective on people who are not brand conscious and are satisfied with generic items. They are also effective for budget-minded shoppers, since many of the items that are displayed in such cases will be cheaper. Furthermore, those who are looking to try new products will usually find these in point of sale display cases in the counter.